Director of Brand Websites at 1981 Company

With over 10 years of experience in overseas brand website operations and team management, I have a proven track record in building and optimizing brand-owned e-commerce platforms and driving global marketing strategies.

I specialize in assembling high-performing international sales teams from scratch, ensuring excellence across every stage—from website development and UX optimization to omnichannel brand marketing. My deep understanding of cultural nuances and consumer behavior in key global markets enables me to craft hyper-localized promotional campaigns for maximum impact.

Technical Expertise:

• Platform mastery: Shopify, WooCommerce
  

• Digital marketing tools: Google Ads, Facebook Ads, TikTok Shop
  

• Data-driven optimization for ROI-maximized ad performance
  

Strategic Focus:

Leveraging innovative brand storytelling and content marketing to build strong brand equity, while continuously refining campaigns through analytics to secure sustainable competitive advantages and steady global market growth.